Under what conditions can an Even Hotels franchise opt-out of participating in the IHG Ignite program?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
IHG Ignite Program: All hotels are automatically enrolled in the IHG Ignite Program ("IHG Ignite"). However, Hotels can opt-out if they do not want to participate in IHG Ignite. If they opt out, they will not be included in any of IHG Ignite's marketing programs. IHG Ignite is designed to be a performancebased and self-funded Internet Marketing program that generates increased revenue potential for Hotels. IHG Ignite markets the Brand System through SCH direct digital channels (SCH branded web sites and the SCH Mobile App). Internet users can click on advertising placed by SCH and be linked to SCH's Internet reservations page or the SCH Mobile App to make reservations. Participating Hotels must pay SCH a commission equal to 2.25% of the revenue from consumed direct digital bookings, excluding employee rates, IHG One Rewards nights and rooms booked under certain other rate codes. No GDS fee will be charged for these IHG Ignite transactions. A portion of the commissions paid by Hotels will be used by SCH to satisfy financial obligations to associated media companies and publishers which provided the advertising placements to SCH. Specific commission payment levels for each associated media company and publisher vary based on size, strategic value, and actual or potential revenue contribution.
Source: Item 6 — OTHER FEES (FDD pages 30–52)
What This Means (2025 FDD)
According to Even Hotels's 2025 Franchise Disclosure Document, all hotels are automatically enrolled in the IHG Ignite Program. However, an Even Hotels franchise has the option to opt-out of participating in IHG Ignite if they choose. If a franchisee opts out, their hotel will not be included in any of IHG Ignite's marketing programs.
The IHG Ignite program is described as a performance-based and self-funded internet marketing program designed to increase revenue potential for hotels. It markets the brand system through SCH direct digital channels, including SCH branded websites and the SCH Mobile App. Internet users can click on advertising placed by SCH and be linked to SCH's Internet reservations page or the SCH Mobile App to make reservations.
Participating Even Hotels franchises must pay SCH a commission equal to 2.25% of the revenue from consumed direct digital bookings. This excludes employee rates, IHG One Rewards nights, and rooms booked under certain other rate codes. No GDS fee will be charged for these IHG Ignite transactions. A portion of the commissions paid by hotels will be used by SCH to satisfy financial obligations to associated media companies and publishers which provided the advertising placements to SCH. Specific commission payment levels for each associated media company and publisher vary based on size, strategic value, and actual or potential revenue contribution.