Under what circumstances are Even Hotels permitted to serve fountain beverages that are not Company Fountain Beverages?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
The Hotels that serve Fountain Beverages will serve a core brand set of Company Fountain Beverages that consists of Coca-Cola®, Diet Coke®, Sprite® and Coke ZeroTM, and the remaining Company Fountain Beverages will be selected by Customer, subject to Company's approval, which shall not be unreasonably withheld. All Fountain Beverages served in the Hotels must be Company Fountain Beverages, except for the Fountain Beverage Permitted Exception.
Hotels in the State of Texas, subject to the Fair Share provisions described in Section 7 of this Exhibit A-1, may serve Dr Pepper®, but only on one valve per Dispenser per Hotel (the "Fountain Beverage Permitted Exception").
If Customer desires to serve Dr Pepper as set forth above in the Permitted Exception, an additional annual fair share lease charge of $300 for each one of those valves will be incurred. Charges will be invoiced to each Hotel. Any unpaid invoices by a Hotel will be handled in accordance with the Unpaid Invoice Procedure set forth above.
Source: Item 23 — RECEIPTS (FDD pages 99–438)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, all fountain beverages served must be Company Fountain Beverages, except for the "Fountain Beverage Permitted Exception." Currently, the only exception is for hotels in the State of Texas, which may serve Dr Pepper on one valve per dispenser per hotel, subject to Fair Share provisions.
Notably, Even Hotels must pay an additional annual fair share lease charge of $300 for each valve used to serve Dr Pepper. These charges will be invoiced to each hotel, and any unpaid invoices will be handled according to the Unpaid Invoice Procedure.
It is important for prospective Even Hotels franchisees to understand these beverage requirements, as they impact product offerings and costs. Franchisees should also be aware that these terms and conditions are subject to change, and it is essential to stay updated with the latest requirements from Even Hotels and The Coca-Cola Company.