According to the 2025 Even Hotels Franchise Disclosure Document, Holiday, the franchisor, will communicate improvements and developments in the Brand System to franchisees if it determines to do so. This includes developments in reservation services, marketing operations, and administrative technical and support functions, facilities, and programs. Holiday has the option to collaborate with other entities for these developments and utilize their facilities, programs, services, or personnel in connection with the Brand System or any business activities of its parents, subsidiaries, divisions, or affiliates.

IHG's online system (http://www.ihgmerlin.com) and its messaging tool, currently known as Hotel Bulletin, is the primary means of sending information from Holiday and IHG to licensees. In some cases, this may be the only manner in which Holiday and IHG communicate to Hotels and licensees. Secondary means of communication may include correspondence through expedited or standard mail delivery, multimedia platforms such as Video, CD and DVD, fax service, regional meetings and conferences, and personal meetings.

Furthermore, Holiday may make the Brand Standards available to franchisees in hard paper copy or in digital, electronic, or other computerized form. Holiday will notify franchisees of each change in the Standards at least 30 days before it goes into effect. These notifications can be by digital, electronic, computerized or other means. The Standards contain mandatory and suggested specifications, standards, and procedures, and all Even Hotels are subject to these Standards.