What standards, specifications, and policies are included in the Brand System for Even Hotels?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
The Brand System includes all elements which are designed to identify "EVEN® Hotels" to the public or are designed to be associated with those hotels or to contribute to such identification or association and all elements which identify or reflect the quality standards and business practices of such hotels, all as
specified in this License or as designated from time to time by IHG. The Brand System at present includes, but is not limited to:
- (1) the principal trade and/or service mark "EVEN® Hotels", the service marks "IHG One Rewards" and "IHG Concerto™" and the other Marks (as defined in paragraph 6.B. (below) and intellectual property rights made available to licensees of the Brand System by reason of a license;
- (2) standards, specifications and policies for construction, furnishings, operation, appearance and service of the Hotel, standards and specifications for interior and exterior design and décor, and other requirements as stated or referred to in this License and from time to time in IHG's brand standards for Brand System hotels (the "Standards") or in other communications to Licensee;
- (3) registered and unregistered intellectual property, including without limitation copyrights, trademarks, service marks, logos, designs, know-how, confidential or proprietary information standards, specifications and policies for construction, furnishing, operation, appearance and service of hotels operating as Brand System hotels, and similar property rights;
- (4) all rights to the domain names and other identifications or elements used in electronic commerce as may be designated from time to time by IHG in accordance with IHG's specifications to be part of the Brand System;
- (5) access through IHG to the technology systems, loyalty programs, sales and catering system and other related systems operated in accordance with specifications established by IHG;
- (6) access through IHG to multiple call centres and central reservations offices around the world handling reservations;
- (7) access through IHG to brand marketing services and distribution marketing services including global advertising and publicity and other marketing programs and materials;
- (8) training programs and materials;
- (9) a worldwide hotel distribution of Brand System hotels;
- (10) a guest loyalty program (currently named IHG® One Rewards);
- (11) a recognized presence on the internet;
- (12) an e-commerce team and presence for the given IHG brand and other IHG brands on the internet;
- (13) a global sales team;
- (14) global market coverage; and
- (15) programs for inspecting the Hotel, measuring and assessing service and consumer opinion.
Source: Item 23 — RECEIPTS (FDD pages 99–438)
What This Means (2025 FDD)
According to Even Hotels's 2025 Franchise Disclosure Document, the Brand System encompasses various elements designed to identify Even Hotels to the public, contribute to that identification, and reflect the quality standards and business practices associated with the hotels. These elements are specified in the license agreement or as designated by IHG (InterContinental Hotels Group). The Brand System includes the "EVEN® Hotels" trade and service mark, along with other marks like "IHG One Rewards" and "IHG Concerto™", and intellectual property rights available to licensees.
Specifically, the Brand System includes standards, specifications, and policies for construction, furnishings, operation, appearance, and service of the hotel. This extends to interior and exterior design and décor, as detailed in the license and IHG's brand standards. It also incorporates registered and unregistered intellectual property, such as copyrights, trademarks, logos, designs, know-how, and confidential information related to the construction, furnishing, operation, appearance, and service of Brand System hotels. The Brand System also provides access to technology systems, loyalty programs, sales and catering systems, call centers, central reservation offices, brand marketing, distribution marketing services, training programs, and a worldwide hotel distribution network.
IHG maintains high standards of quality, cleanliness, appearance, design, and service across all hotels within the Brand System to protect and enhance the public image and reputation of Even Hotels. IHG has broad discretion in these matters. Franchisees must adhere to these standards, which IHG may modify or revise. These standards can be delivered in hard copy or digital form, with the franchisee bearing any costs to access them in digital formats. The standards are confidential and remain IHG's property. IHG can also modify the Brand System by adding, altering, or deleting elements. Franchisees are required to adopt any improvements or changes to the Brand System designated by IHG.