What services does Groups360 LLC provide to participating Even Hotels?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
We currently own an interest in Groups360 LLC ("Groups360"), which provides lead generation services, meeting advisory services, and marketing services to participating Hotels in our Brand System and other hospitality companies. Groups360 collects commissions from participating Hotels in our Brand System for providing such services. If participating Hotels meet certain thresholds, we will receive additional equity interests in the company. In 2024, Holiday did not receive any distributions or additional
equity interests from Groups360 as a result of licensed hotel purchases, but IHG did record its pro-rata share of Groups360's losses in our financial statements.
Source: Item 8 — Restrictions on Sources of Products and Services (FDD pages 59–68)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, Groups360 LLC provides lead generation, meeting advisory, and marketing services to participating Even Hotels, as well as other hospitality companies. Holiday, the parent company, owns an interest in Groups360 LLC. Groups360 collects commissions from participating hotels for providing these services.
If participating Even Hotels meet certain thresholds, Holiday will receive additional equity interests in Groups360. However, in 2024, Holiday did not receive any distributions or additional equity interests from Groups360 as a result of licensed hotel purchases. Instead, IHG, the parent company of Holiday, recorded its pro-rata share of Groups360's losses in its financial statements.
This arrangement means that Even Hotels franchisees may be required to use Groups360's services and pay commissions for them. The potential benefit is access to lead generation, meeting advisory, and marketing expertise. However, franchisees should be aware that Holiday benefits from these arrangements through potential equity gains in Groups360, and in 2024, IHG recorded its pro-rata share of Groups360's losses in its financial statements. Prospective franchisees should evaluate whether the services provided by Groups360 are worth the cost and whether alternative service providers might offer better value.