What is required for an Even Hotels franchisee to use the Company's trademarks or logos?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
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- TRADEMARKS. Neither Customer nor Company will make use of the other's trademarks or logos (either alone or in conjunction with their or another party's trademarks or logos) without the prior written consent of that party, and Customer will not make use of any of the Bottler's trademarks or logos (either alone or in conjunction with their or another party's trademarks or logos) without the prior written consent of the Bottler, and all use of the other party's trademarks will inure to the benefit of trademark owner. For purposes of this Agreement, Company's and Customer's trademarks include trademarks owned, licensed to or controlled by an entity in which Company or Customer, respectively, has a 50% or more ownership interest. Each Party agrees that its approval will not be withheld or delayed unless (i) Customer determines that a Customer Mark has been used incorrectly for technical reasons (i.e., lack of trademark conformity) or (ii) Customer reasonably determines that the proposed activity or use would reflect negatively on Customer or the Participating System Hotels.
Source: Item 23 — RECEIPTS (FDD pages 99–438)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, franchisees must obtain prior written consent from the company before using any of Even Hotels' trademarks or logos. This requirement extends to using the trademarks or logos alone or in conjunction with the franchisee's or another party's trademarks or logos. All use of Even Hotels' trademarks will benefit the trademark owner.
Even Hotels' trademarks include those owned, licensed to, or controlled by an entity in which Even Hotels has a 50% or more ownership interest. The agreement stipulates that Even Hotels' approval will not be withheld or delayed unless the company determines that a Customer Mark has been used incorrectly for technical reasons, such as a lack of trademark conformity, or if the proposed activity or use would reflect negatively on the company or the Participating System Hotels.
This requirement ensures that Even Hotels maintains control over its brand image and protects its trademarks from misuse or misrepresentation. It also allows Even Hotels to ensure that its trademarks are used consistently across all franchise locations, which helps to build brand recognition and customer loyalty. Prospective franchisees should be aware of this requirement and factor it into their marketing and advertising plans.