factual

What is the relationship between Holiday and Even Hotels according to the FDD?

Even_Hotels Franchise · 2025 FDD

Answer from 2025 FDD Document

[Item 1: THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES]

Note 1 – Does not include US Army facilities managed for DOD.

Note 2 – Licenses for Kimpton Hotels are offered by Holiday's affiliate, IHG Franchising, LLC.

Note 3 – As of December 31, 2024, Holiday's affiliates operate (own, lease, or manage) 73 Holiday Inn brand group, Holiday Inn Resort, Holiday Inn Express brand group, Crowne Plaza, InterContinental Hotels & Resorts, Staybridge Suites, EVEN Hotels, Kimpton, and Hotel Indigo brand hotels in the United States and Canada. Additionally, as of December 31, 2024, Holiday's affiliates operate 72 US Army lodging facilities across the United States, which some of these facilities are branded as Holiday Inn Express, Staybridge Suites, or Candlewood Suites hotels.

Note 4 - This disclosure document pertains only to EVEN Hotels. Information about other Holiday offerings, including the brands noted in the chart above, can be found in Holiday's other franchise disclosure documents.

Holiday's agents for service of process in certain states are shown on Exhibit C.

HOLIDAY'S BUSINESS:

Holiday offers and grants licenses under the terms of a License Agreement (the "License"). The License described in this disclosure document provides for the establishment and operation of an EVEN brand hotel (each a "Hotel").

The Hotel you operate will be part of a system which is appropriate for your Hotel brand (the "Brand System"). The Brand System is designed to provide distinctive, high quality hotel service to the public, and includes, among other things, those service marks and copyrights, trademarks, domain names, and similar intellectual property rights that Holiday designates; standards, specifications and policies for construction, furnishings, operation, appearance and service of the Hotel, standards and specifications for interior and exterior design and décor, and other requirements (the "Standards"); access through Holiday to the technology systems, loyalty programs, sales and catering system and other related systems; access through Holiday to multiple call centers and central reservations offices around the world handling reservations; access through Holiday to brand marketing services and distribution marketing services including global advertising and publicity and other marketing programs and materials; training programs and materials; a guest loyalty program; and other elements. Holiday may add elements to the Brand System or modify or delete elements of the Brand System.

[Item 15: Obligation to Participate in the Actual Operation of the Franchise Business]

ITEM 15

OBLIGATION TO PARTICIPATE IN THE ACTUAL OPERATION OF THE LICENSED BUSINESS

Whether you are an individual, corporation, partnership or other entity, Holiday requires you to retain and exercise direct management control over the Hotel's business at all times unless otherwise approved by Holiday. However, Holiday does not require that you participate personally in the direct operation of the Hotel. Regardless of whether you or a third party management company operate your Hotel, both a duly qualified and experienced General Manager and Director of Sales employed by you or your management company must each work exclusively for your EVEN® Hotel at all times, and if you own more than one EVEN® Hotel or other hotels, you must have a separate, qualified General Manager and Director of Sales for each hotel. Holiday may include conditions in your License requiring you to hire a duly qualified and experienced (i) management company acceptable to Holiday or (ii) a General Manager or Director of Sales with at least two years prior experience in such position at a hotel operated under any of Holiday's upscale brands or at a hotel in a similar brand segment as the Hotel, as defined by Smith Travel Research, Inc. You must obtain Holiday's written consent before entering into any lease, management agreement or other similar arrangement for the operation of the hotel or any part of the hotel with any entity. Holiday may require that any management company you hire have experience in managing hotels similar to EVEN® Hotels.

If Holiday requires that you hire a management company to operate your hotel, it may require that you hire this company or person within a specific period of time either after signing your License or before the date your hotel opens in the Brand System. You must notify Holiday in the designated timeframe before hiring or changing your management company for any reason. These conditions would be determined by Holiday and contained in your License. Holiday may reject a proposed management company if Holiday determines that it is inexperienced in the hospitality business, generally unqualified to operate the hotel or unwilling or unable to: (1) comply with all requirements of Holiday under the License and the Standards, (2) cease operating the Hotel as an EVEN® Hotel once the License terminates, or (3) treat the terms of the License as superior over any conflicting terms in the agreement between you and your management company.

[Item 1: THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES]

Holiday's ultimate corporate parent is InterContinental Hotels Group PLC. InterContinental Hotels Group PLC does not maintain a principal place of business in the United States. Its principal place of business is in the United Kingdom at 1 Windsor Dials, Arthur Road, Windsor, Berkshire, SL4 1RS UK.

[Item 1: THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES]

Holiday's affiliate, IHG Technology Solutions LLC, provides services related to the procurement, installation, training, use and maintenance of PMS equipment and software (see below). The address for IHG Technology Solutions LLC is Three Ravinia Drive, Suite 100, Atlanta, GA 30346.

Source: Item 21 — FINANCIAL STATEMENTS (FDD page 98)

What This Means (2025 FDD)

According to the 2025 Even Hotels Franchise Disclosure Document, Holiday offers and grants licenses for the establishment and operation of Even Hotels. The Even Hotels brand is part of a system designed to provide distinctive, high-quality hotel service, including trademarks, standards for construction and operation, technology systems, loyalty programs, sales systems, marketing services, training programs, and a guest loyalty program. Holiday may modify or delete elements of this system.

Holiday requires franchisees to retain direct management control over the hotel's business unless otherwise approved by Holiday. While Holiday doesn't require personal involvement in the hotel's direct operation, a qualified General Manager and Director of Sales must work exclusively for the Even Hotel. Holiday may require franchisees to hire a management company or a General Manager/Director of Sales with specific experience in upscale brands similar to Even Hotels. Franchisees need Holiday's written consent before entering any management agreements, and Holiday can reject a management company if it deems them unqualified or unwilling to comply with Holiday's requirements.

Holiday's ultimate corporate parent is InterContinental Hotels Group PLC, based in the United Kingdom. Holiday's affiliates also operate various hotel brands, including Holiday Inn, Holiday Inn Express, Crowne Plaza, InterContinental Hotels & Resorts, Staybridge Suites, EVEN Hotels, Kimpton, and Hotel Indigo. IHG Franchising, LLC, an affiliate of Holiday, offers licenses for Kimpton Hotels. Holiday's affiliate, IHG Technology Solutions LLC, provides services related to PMS equipment and software.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.