Regarding Even Hotels, what restrictions apply to the use of trademarks and identification in electronic commerce, including domain names and URLs?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
The License restricts your use of the Marks, and you must use the Marks and all forms of identification that are seen by members of the consuming public or used to identify the hotel to actual or prospective consumers only in compliance with Holiday's requirements. The restrictions and requirements that limit your use of the Marks and identifications apply to all formats (including print, electronic and other media) and include domain names, Uniform Resource Locator ("URL"), and other identifications or elements used in electronic commerce. You may not register any of the Marks as part of any internet domain name or URL, and/or display or use any of the Marks or other intellectual property rights related to the Brand System in connection with any web site (see Item 11).
Source: Item 13 — TRADEMARKS (FDD pages 83–85)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, franchisees face specific restrictions on using the brand's trademarks and identifications in electronic commerce. The license agreement mandates that all use of the Even Hotels marks, including those in print, electronic media, domain names, and URLs, must comply with Holiday's requirements.
Specifically, franchisees are prohibited from registering any of the Even Hotels marks as part of an internet domain name or URL. They also cannot display or use the marks or other intellectual property related to the Brand System on any website without authorization. This restriction ensures that Even Hotels maintains control over its brand identity and online presence, preventing unauthorized or inconsistent use of its trademarks in the digital space.
These restrictions are typical in franchising, as franchisors need to protect their brand's integrity and reputation. By controlling the use of trademarks in electronic commerce, Even Hotels can ensure a consistent brand image across all online platforms and prevent potential consumer confusion. Franchisees must adhere to these guidelines to avoid infringing on Holiday's rights and potentially facing legal consequences.