Regarding the maintenance of standards at Even Hotels, whose judgment will be controlling in all respects?

According to Even Hotels's 2025 Franchise Disclosure Document, IHG (InterContinental Hotels Group) has the controlling judgment regarding the maintenance of standards at all Even Hotels locations. IHG aims to maintain high standards for quality, cleanliness, appearance, design, and service to protect and enhance the brand's public image and increase demand for its services. IHG has wide latitude in making these judgments.

This means that as an Even Hotels franchisee, you must adhere to the standards set by IHG, and IHG's decisions on these standards are final. This includes all aspects of the hotel's operation that could affect the brand's reputation. IHG can modify or revise these standards over time, and they may provide limited exceptions based on local conditions, the type of hotel, or special circumstances.

The standards and any modifications to them can be delivered to the franchisee in hard paper copy or, at IHG's option, be made available in digital, electronic, or other computerized form. The franchisee must pay any costs to retrieve, review, use, or access the standards if they are communicated in digital, electronic, or other computerized form. These standards are confidential and remain the property of IHG.

This level of control is typical in franchising, as it ensures brand consistency and protects the overall reputation of the franchise system. However, it also means that franchisees have limited autonomy in making decisions about their hotel's operations and appearance. Prospective franchisees should carefully review the standards and understand the extent of IHG's control before investing in an Even Hotels franchise.