What are the reasons Holiday might reject a proposed management company for an Even Hotels franchise?

According to Even Hotels's 2025 Franchise Disclosure Document, Holiday, the franchisor, has the right to reject a proposed management company for several reasons. This is to ensure that the management company is capable of upholding the standards and obligations of the Even Hotels brand.

Holiday may reject a management company if it determines the company is inexperienced in the hospitality business or generally unqualified to operate the hotel. More specifically, Holiday can reject a management company if it is unwilling or unable to: comply with all of Holiday's requirements under the License and the Standards, cease operating the Hotel as an EVEN® Hotel once the License terminates, or treat the terms of the License as superior over any conflicting terms in the agreement between the franchisee and their management company.

This provision is important for prospective Even Hotels franchisees because it highlights the franchisor's control over the management of the hotel. While franchisees may choose their own management company, Holiday retains the right to veto the choice if the company does not meet its standards. This protects the Even Hotels brand and ensures consistent quality across all franchise locations. Franchisees should carefully vet potential management companies to ensure they meet Holiday's criteria and avoid potential delays or complications in the approval process.