What does the R&B Concept Development Fee for Even Hotels typically include?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
ach re-evaluation and re-inspection.
EVEN Hotels R&B Concept Development:
Developing a unique Restaurant and Bar (R&B) concept is your responsibility and your concept must be approved by Holiday. If you will be managing a full-service restaurant independently (i.e., you do not engage a third-party R&B manager to operate your hotel's restaurant), you must pay an R&B Concept Development Fee (which may be up to $300,000 and which varies depending on your individual needs and management company capabilities). This fee would typically include the following: overall concept development including a concept description, target demographics, description of look/feel/ambience, cuisine program/spectrum, beverage program/spectrum, tabletop design and selection. Additionally,
this fee may include food and beverage menu ideation, food and cocktail re
Source: Item 5 — INITIAL FEES (FDD pages 27–30)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, franchisees who independently manage a full-service restaurant (i.e., without a third-party R&B manager) must pay an R&B Concept Development Fee. This fee can be up to $300,000, with the specific amount varying based on the franchisee's individual needs and the capabilities of their management company.
The R&B Concept Development Fee typically covers the overall concept development for the restaurant and bar, including a concept description, identification of target demographics, a description of the look, feel, and ambience, and the cuisine and beverage programs. It also includes tabletop design and selection.
In addition to the core elements, the fee may also include food and beverage menu ideation, food and cocktail recipe development, operational tools, and opening and training support, as needed. This suggests that Even Hotels offers a comprehensive suite of services to help franchisees establish a successful and unique restaurant and bar concept within their hotel.