According to Even Hotels' 2025 Franchise Disclosure Document, all franchisees must use the R&B Brand Identity Services and receive a Market Research Study. The Brand Identity Services typically include naming, logo development, and the creation of collateral materials. These collateral items encompass menus, coasters, business cards, and other printed materials. The purpose of these services is to ensure a consistent and professional brand image across all Even Hotels locations.

In addition to the core branding elements, the R&B Brand Identity Services may also provide tabletop suggestions and specifications, uniform suggestions and specifications, and OS&E (Operating Supplies & Equipment) suggestions and specifications. These additional services help franchisees with the detailed aspects of setting up their restaurant and bar areas, ensuring that everything aligns with the Even Hotels brand standards. The Market Research Study, which is also required, helps determine the best fit and initial direction for the hotel's restaurant, taking into account factors such as location, size, and local competition.

The costs for the R&B Brand Identity Services and Market Research Study can range from $15,000 to $75,000. This significant range suggests that the final cost will depend on the specific needs and scope of the services provided to each franchisee. Prospective franchisees should budget accordingly and discuss their specific requirements with Even Hotels to get a more precise estimate. Understanding the full scope of these services and their associated costs is crucial for planning the financial aspects of opening an Even Hotels franchise.