What is the range of the Property Improvement Plan (PIP) fee for an Even Hotels franchise?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
| TYPE OF FEE | AMOUNT | DUE DATE | REMARKS |
|---|---|---|---|
| Royalty | |||
| Royalty | 5% of Gross Rooms Revenue (“GRR”). | Monthly, on the 15th of the following month (Payable to Holiday) | Note 1 |
| Casualty Royalty | 2% of GRR based on average GRR for preceding 12 months | Monthly, on the 15th of the following month (payable to Holiday) | Note 1 |
| Sales and Marketing | |||
| Services Contribution | 3.5% of GRR (combined marketing, reservations & training fee). | Same as Royalty | Note 2 |
| Initial Marketing Contribution to Loyalty Program | $10.00 per approved guest room. | At same time as 1st Royalty Payment (one- time charge) (Payable to SCH) | Note 3 |
| Loyalty Program Contribution | 4.55% of Qualifying Full Folio Revenue from Loyalty Program members. 1.365% of GRR on Qualifying Room and Meeting Revenue from Loyalty Program members. | Same date as Royalty (Payable to SCH) | Note 3 |
| Local Marketing Programs | Varies depending on actual cost | Varies (Payable to Holiday or 3rd party engaged by Licensee) | Note 4 |
| Promotions Required & Optional Advertising Materials | On request (payable to Holiday) | Note 4 | |
| Third Party Distribution Connection Fees | |||
| Travel Agent Commissions (IHG Commission Services) | 10% (minimum) commission on GRR (or other commission that Holiday designates). | Monthly (Payable to SCH) | Note 5 |
| IHG Ignite Digital Marketing Fees | 2.25% commission on all consumed direct digital revenue booked. | Monthly (Payable to SCH or intermediary) | Note 5 |
| TMC (formerly known as BTA) Revenue Program | Hotels pay an override fee of 2.25% on qualifying consumed room nights only, with a maximum annual payment of $20,000 USD (or equivalent local currency). | Monthly (Payable to SCH) | Note 5 |
| GDS Fees | $6.40 per reservation | Monthly (Payable to service provider) | Note 5 |
| IHG Business Edge Program Booking Fees | 4% of consumed transient revenue booked through the IHG Business Edge Program. IHG One Rewards Measured Standards are | Monthly (Payable to SCH) | Note 5 |
| measured and enforced by the Loyalty Program to ensure consistency in the delivery of the program | |||
| to its members. Standards are based on calendar quarter thresholds. Hotels are measured at the end | |||
| of each calendar quarter for compliance. If a Hotel fails to meet the threshold for a quarter, it will have | |||
| one quarter to cure. If a Hotel that has 300 rooms or less fails to cure, it will move to assessment and | |||
| will be assessed a fee of $1,000 for each standard failed. If a Hotel fails in consecutive quarters, the | |||
| assessment will escalate to $2,000 for a failed third quarter and $3,000 for a failed fourth quarter. The | |||
| assessment is capped at $3,000 per quarter per standard. If a Hotel that has more than 300 rooms | |||
| fails to cure, it will move to assessment and will be assessed a fee of $1,000 for each standard failed. | |||
| If a Hotel fails in consecutive quarters, the assessment will escalate to $2,500 for a failed third quarter | |||
| Type of Expenditure | Amount | Method of Payment and When Due | |
| Application Fee (Note 1) | $75,000 | With application | Holiday |
| Property Improvement Plan | $0 to $10,000 | Before you submit | Holiday |
| (“PIP”) fee (Note 1) | your application | ||
| Land (typ |
Source: Item 6 — OTHER FEES (FDD pages 30–52)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, the Property Improvement Plan (PIP) fee ranges from $0 to $10,000. This fee is payable to Holiday before you submit your application.
The PIP fee is an initial cost associated with ensuring the hotel property meets Even Hotels' standards. This fee covers the inspection of the hotel during the renovation period and after the completion date to verify that all the work detailed in the PIP has been satisfactorily completed.
In addition to the initial PIP fee, Even Hotels may assess additional fees related to PIP re-inspections and extensions. If the PIP is not completed to Even Hotels' satisfaction by the completion date, a franchisee may be assessed a fee of up to $5,000 for the first re-inspection and any subsequent re-inspections until the work is completed. The franchisee must also provide complimentary lodging at the hotel for the inspector performing the re-inspection. Furthermore, a fee of up to $5,000 may be assessed if any PIP milestones need to be extended, and complimentary lodging must be provided for any PIP-related inspections.