What is the purpose of the Address Verification Service (AVS) as it relates to Even Hotels?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
- 4.7 Data Security Measures; Fraud. Security features such as CAPTCHA, velocity filters, the Address Verification Service, and requiring a Card Verification Code for Card Not Present Transactions can help combat fraud.
Using AVS when submitting Authorization requests for Card Not Present Transactions can help you identify potentially fraudulent transactions and can help lower Card Organization interchange rates, but it does not guarantee a transaction is valid and the AVS response does not impact whether an Authorization request is approved or denied.
We may charge you an AVS fee for any AVS request you submit, even if we are not able to provide a response to the request.
You are responsible for all Chargebacks, Third Party Based Fees, Servicers Fees, and other amounts arising from fraudulent activity processed through your Merchant Systems and/or your Merchant Account (regardless of any AVS response that you receive).
Source: Item 23 — RECEIPTS (FDD pages 99–438)
What This Means (2025 FDD)
According to the 2025 Even Hotels Franchise Disclosure Document, the Address Verification Service (AVS) is a security feature that can help Even Hotels franchisees combat fraud, specifically for Card Not Present Transactions. By using AVS when submitting Authorization requests, franchisees can potentially identify fraudulent transactions.
While AVS can be a useful tool, the FDD clarifies that it does not guarantee a transaction's validity. The AVS response does not determine whether an Authorization request is approved or denied. Even Hotels may charge a fee for each AVS request, regardless of whether a response is received.
Even Hotels franchisees remain responsible for all Chargebacks, Third Party Based Fees, Servicers Fees, and other amounts resulting from fraudulent activity processed through their Merchant Systems or Merchant Account, irrespective of the AVS response. This highlights that AVS is just one component of a broader fraud prevention strategy, and franchisees must implement additional security measures to protect themselves from financial losses due to fraud.