Does Even Hotels provide a list of businesses that are considered 'competing businesses'?

Based on the 2025 Franchise Disclosure Document, there is no explicit list of businesses that Even Hotels would consider 'competing businesses' within the provided excerpts. However, the document does state that the Brand System is designed to provide a distinctive, high-quality hotel service. The Brand System includes elements designed to identify "EVEN® Hotels" to the public, reflect quality standards, and specify business practices. The absence of a defined list means that what constitutes a 'competing business' might be determined on a case-by-case basis by Even Hotels (or IHG) based on factors that could potentially impact the Brand System.

Item 23 details that the hotel must adhere to standards established by IHG, which are the essence of the Brand System. It also states that no significant change in the Hotel or in the manner in which the Hotel rooms and services are offered to the public (including timesharing and condominium hotel projects and other projects not involving short term stays by transient guests) may be made without IHG's written approval. This suggests that Even Hotels maintains control over the hotel's operations and services to ensure they align with the brand's standards and market positioning.

A prospective franchisee should seek clarification from Even Hotels regarding what specific types of businesses or services would be considered competitive and what restrictions might apply to prevent conflicts of interest. Understanding these competitive boundaries is crucial for franchisees to avoid potential breaches of the franchise agreement and to ensure they can operate their Even Hotels location successfully within the brand's framework.