What is a prohibited action regarding Even Hotels' marks, or those of their affiliates or third-party service providers, without prior written consent?

According to the 2025 Even Hotels Franchise Disclosure Document, a licensee is prohibited from using Even Hotels' trademarks or logos, or those of their affiliates or other parties, without prior written consent. This restriction extends to using the marks alone or in conjunction with other trademarks or logos. This requirement is in place to protect the brand's image and ensure consistent representation across all franchise locations.

For a prospective Even Hotels franchisee, this means that all marketing materials, signage, and any other use of the Even Hotels brand must be approved in writing by IHG (InterContinental Hotels Group). This includes online presence, such as websites and social media, as well as physical materials like brochures and advertisements. Failure to obtain this consent could result in a breach of the franchise agreement and potential legal consequences.

This type of trademark control is standard practice in franchising. Franchisors like Even Hotels need to maintain uniformity and prevent misuse of their brand. By requiring written consent for the use of trademarks and logos, Even Hotels ensures that its brand is consistently and accurately represented, which is crucial for maintaining customer trust and brand recognition. Franchisees should be diligent in seeking and obtaining this consent for all uses of the brand's intellectual property.