What position did Heather Balsley hold at Even Hotels from November 2019 to November 2023?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
Chief Customer & Marketing Officer-Heather Balsley:
Chief Customer & Marketing Officer (since April 2024); Chief Customer Officer (since November 2023- April 2024) Senior Vice President, Global Loyalty & Partnerships (November 2019-November 2023).
Source: Item 2 — Business Experience (FDD pages 14–15)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, Heather Balsley held the position of Senior Vice President, Global Loyalty & Partnerships from November 2019 to November 2023. This information is part of the business experience details provided in the FDD, outlining the roles and responsibilities of key personnel within the Even Hotels organization.
Understanding the background and experience of the leadership team can be valuable for prospective franchisees. Knowing that Heather Balsley has a strong background in global loyalty and partnerships may give franchisees confidence in the brand's ability to attract and retain customers through effective loyalty programs and strategic alliances. This can be a significant factor in the success of an Even Hotels franchise.
It's important for potential franchisees to review the business experience of all key personnel to assess the overall strength and expertise of the Even Hotels management team. This information, presented in Item 2 of the FDD, helps franchisees make informed decisions about investing in the franchise system.