Is Even Hotels permitted to resell or rebrand AT&T services to third parties?

According to the 2025 Even Hotels Franchise Disclosure Document, franchisees are restricted from reselling or rebranding services like AT&T to third parties. Specifically, the agreement states that the hotel "will only use the goods and services for its own business purposes and will not license, sell, resell, rent, lease, transfer, distribute or otherwise commercially exploit or make the goods and services available to any third party for any purpose or in any manner not authorized by IHG or FreedomPay." This restriction applies to goods and services provided through platforms like FreedomPay.

This means an Even Hotels franchisee cannot act as a reseller of AT&T or similar services to other businesses or individuals. The services are intended for the hotel's internal use to serve its guests and manage its operations. This limitation is in place to protect the integrity of the service agreements and ensure that the services are used as intended by IHG and its partners like FreedomPay.

This restriction is typical in franchising, where brand standards and service consistency are crucial. By preventing franchisees from reselling or rebranding services, Even Hotels maintains control over the quality and delivery of those services, ensuring a consistent experience for all customers. Prospective franchisees should be aware of these limitations and factor them into their business planning, as they cannot generate revenue by reselling these services.