Is Even Hotels permitted to enter into any agreement or relationship whereby any Competitive Beverages are associated in any advertising or promotional activity of any kind with Customer, the Hotels, or any of the trademarks of Customer?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
- 6.2 NO COMPETITIVE ADVERTISING. Except as otherwise permitted under the terms of this Agreement, Customer will not depict, advertise, promote or merchandise any Competitive Beverages anywhere in or in association with the Hotels.
Customer will not enter into any agreement or relationship whereby any Competitive Beverages are associated in any advertising or promotional activity of any kind with Customer, the Hotels, or any of the trademarks of Customer.
Source: Item 23 — RECEIPTS (FDD pages 99–438)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, Even Hotels is restricted from entering into agreements that associate Competitive Beverages with advertising or promotional activities involving the Customer (likely referring to IHG), the Hotels, or the Customer's trademarks. This restriction is outlined under the "NO COMPETITIVE ADVERTISING" clause.
However, there are exceptions to this rule. Competitive Beverages may be served at individual events or functions at any Even Hotel if the party booking the event requires it as a condition of booking. In such cases, the Competitive Beverages must be confined to the event area, and any advertising should be minimal and not suggest any association with Even Hotels or the Customer.
Furthermore, third-party tenants leasing space at the hotel who have existing agreements to serve Competitive Beverages are also exempt, provided the beverages are sold within their leased space and advertising is minimal and doesn't imply endorsement by Even Hotels. These exceptions provide some flexibility while generally protecting the beverage exclusivity agreement Even Hotels has in place.