For Mature Even Hotels, what was the median IHG One Rewards Contribution?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
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- Of the Mature Hotels, 8 hotels (or 50.0%) had an Average IHG One Rewards Contribution exceeding 45.5%; the Average IHG One Rewards Contribution ranged from a high of 61.9% to a low of 31.3%; and the median IHG One Rewards Contribution was 46.4%.
IMPORTANT: The information above only set forth historic performance information for the 2024 fiscal year for existing Mature Hotels which were licensed or managed by us or one of our affiliates. Because your Hotel will not be a Mature Hotel, it is especially important for you not to rely on this information to project your future performance, which will likely differ from the results above. Even if you are acquiring a Mature Hotel through purchase or other transfer, your results will likely differ, due to the change of management, the passage of time, changed economic conditions and/or other factors. If you rely at all on the historic figures set forth above (and you are again cautioned not to utilize same to project your future performance), you must also accept the risk that your Hotel may not do as well.
Source: Item 19 — Financial Performance Representations (FDD pages 90–94)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, the median IHG One Rewards Contribution for mature hotels was 46.4%. This figure represents the midpoint of the range of contributions from the IHG One Rewards program across a sample of mature Even Hotels. Specifically, the FDD states that for mature hotels, the average IHG One Rewards Contribution ranged from 31.3% to 61.9%.
For a prospective Even Hotels franchisee, this data point indicates the level of revenue that can be expected from IHG's loyalty program, IHG One Rewards. A higher percentage suggests a stronger reliance on the loyalty program to drive revenue, while a lower percentage indicates a greater reliance on other sources of revenue. It is important to note that 50% of the mature hotels had an average IHG One Rewards Contribution exceeding 45.5%.
However, the FDD also cautions that these figures are based on historical performance and may not be indicative of future results. Factors such as competition, location, and economic conditions can all impact a hotel's performance. The FDD explicitly warns potential franchisees not to rely on this information to project their future performance, as their results will likely differ. The document also states that Even Hotels does not guarantee that a new licensee will attain similar financial results.
Prospective franchisees should consider the IHG One Rewards program's role in their overall revenue strategy and conduct their own due diligence to assess the potential impact of the loyalty program on their hotel's performance. They should also be aware of the risks involved in relying on historical data and the importance of considering other factors that may influence their hotel's success.