For Mature Even Hotels, what was the median Average IHG One Rewards Contribution ADR?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
median Enterprise Contribution was 85.1%.
Loyalty Program Contribution
| Average Enterprise Contribution4 | 85.1% |
|---|
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- Of the Mature Hotels, 8 hotels (or 50.0%) had an Average IHG One Rewards Contribution exceeding 45.5%; the Average IHG One Rewards Cont
Source: Item 19 — Financial Performance Representations (FDD pages 90–94)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, the median Average IHG One Rewards Contribution ADR for mature hotels was $148.26 during the 2024 fiscal year. The FDD defines "Average IHG One Rewards Contribution ADR" as the average daily room rate attributable to reservations made by members of the IHG One Rewards program who occupy and pay for guest rooms and are awarded points for their stays. This metric provides insight into the revenue generated from loyalty program members.
Specifically, the FDD indicates that among the mature Even Hotels, approximately 37.5% (6 hotels) had an Average IHG One Rewards Contribution ADR exceeding $174.52. The range for this metric varied significantly, from a high of $277.73 to a low of $104.72. This wide range suggests that the success of individual Even Hotels in attracting and retaining loyalty program members can differ substantially based on factors such as location, marketing efforts, and the quality of services offered.
It is important to note that the financial performance data presented pertains to mature hotels, defined as those open for at least two full years as of December 31, 2024, and meeting certain operational criteria. The FDD explicitly cautions prospective franchisees against relying on this historical data to project their future performance. New Even Hotels locations will likely experience different results due to various factors, including market conditions, competition, and management effectiveness. The FDD also highlights that even if a franchisee acquires an existing mature hotel, performance may vary due to changes in management, economic conditions, and other variables.
Prospective franchisees should carefully consider these factors and conduct their own due diligence to assess the potential financial performance of an Even Hotels franchise. While the median Average IHG One Rewards Contribution ADR of $148.26 provides a benchmark, individual results can vary significantly. It is advisable to consult with existing franchisees and conduct thorough market research to develop realistic financial projections.