For Mature Even Hotels, what was the highest Average Daily Rate (ADR) achieved?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
| .9% | |
|---|---|
| Average Daily Room Rate ("ADR")2 | $166.02 |
| Average RevPAR3 | $121.09 |
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- Of the Mature Hotels, 6 hotels (or 37.5%) achieved an Average Occupancy Rate greater than 72.9%. The Average Occupancy Rate for the Mature Hotels ranged from a high of 92.7% to a low of 59.1% and the median Occupancy Rate equaled 70.6%.
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- Of the Mature Hotels, 5 hotels (or 31.3%) achieved an Average ADR greater than $166.02.
Source: Item 19 — Financial Performance Representations (FDD pages 90–94)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, among mature hotels, the highest Average Daily Rate (ADR) achieved was $266.19. This figure represents the upper end of the range for ADR among mature hotels, with the lowest ADR being $102.92 and the median ADR being $135.60. It's important to note that only 5 hotels, representing 31.3% of the mature hotels, achieved an ADR greater than $166.02. These figures are based on the performance of mature hotels for the fiscal year 2024. Mature Hotels are defined as hotels open for at least two full years as of December 31, 2024, with less than 10% of rooms out of order, and in compliance with their license or management agreement. There were 16 hotels that qualified as mature hotels as of December 31, 2024.
Additionally, the FDD provides data on the Average IHG One Rewards Contribution ADR, which is the average daily room rate attributable to reservations made by members of the IHG One Rewards program. For mature Even Hotels, the highest Average IHG One Rewards Contribution ADR was $277.73. This is higher than the overall highest ADR of $266.19, indicating that loyalty program members tend to generate higher daily room rates. The range for this metric was $104.72 to $277.73, with a median of $148.26. Six hotels, or 37.5% of the mature hotels, had an Average IHG One Rewards Contribution ADR exceeding $174.52.
It is crucial for prospective franchisees to understand that these figures represent historical performance and are not projections of future results. The FDD explicitly cautions against relying on this data to predict the performance of a new Even Hotels location. Factors such as competition, local economic conditions, and the franchisee's management skills can significantly impact actual results. The franchisor emphasizes that a new licensee's financial results will likely differ from the historical averages presented in the FDD and that those differences may be material. The FDD also notes that the data was submitted by licensed and managed hotels and has not been independently verified or audited by Even Hotels.
While the FDD provides average room rates, franchisees ultimately set their own room rates. The financial performance representations in the FDD are limited to the information presented in Item 19 and any supplemental financial performance representation that Even Hotels may elect to furnish. Franchisees should not rely on any other information, written or oral, regarding potential sales, expenses, income, or profits of licensed or non-licensed hotels. Even Hotels encourages franchisees to contact them directly with any questions regarding the financial performance data and to request written substantiation for the representations made in the FDD.