For Even Hotels, how many promotional programs featuring Company Fountain Beverages must a franchisee execute each year, starting in 2021?

According to Even Hotels' 2025 Franchise Disclosure Document, franchisees must execute a minimum number of promotional programs featuring Company Fountain Beverages. Specifically, beginning in the calendar year 2021, and for each year thereafter during the term of the agreement, the franchisee is required to execute at least two promotional programs. These programs must be agreed upon by both the franchisee and the franchisor, IHG.

This requirement ensures that Even Hotels locations actively promote the sale of Company Fountain Beverages. By mandating a minimum of two promotional programs annually, the agreement aims to maintain consistent marketing efforts and drive customer interest in these beverages. The need for mutual agreement on the promotional programs provides a degree of flexibility, allowing for tailored strategies that suit the specific location and market conditions of each Even Hotels franchise.

For a prospective Even Hotels franchisee, this means budgeting time, effort, and potentially financial resources for these promotional activities. Franchisees should proactively collaborate with IHG to develop effective and mutually beneficial promotional plans. Understanding the types of promotional activities that have been successful for other franchisees could be a valuable starting point. Franchisees should also clarify with IHG what constitutes an acceptable promotional program to ensure compliance with the franchise agreement.

It is important to note that the FDD excerpt does not specify the exact nature or cost of these promotional programs, which could vary depending on the agreement between the franchisee and IHG. Therefore, prospective franchisees should seek further clarification from Even Hotels regarding the expected scope, cost, and required participation level for these promotional programs to accurately assess the financial and operational implications.