How long do the confidentiality obligations last for Even Hotels regarding Confidential Information that does not constitute a 'trade secret'?

According to Even Hotels' 2025 Franchise Disclosure Document, the confidentiality obligations for information that does not qualify as a trade secret expire three years after the termination or expiration of the Franchise Agreement. This means that after the franchise agreement ends, either through its natural expiration or earlier termination, the franchisee is obligated to keep certain information confidential for an additional three years.

This provision is important for prospective Even Hotels franchisees because it defines the period during which they must protect the franchisor's confidential information. This includes data, business strategies, and other proprietary details that are not legally defined as trade secrets. Failing to uphold these confidentiality obligations could result in legal repercussions for the franchisee.

It is also important to note that for information that does qualify as a trade secret, the confidentiality obligations continue indefinitely, as long as the information remains a trade secret under applicable law. Therefore, franchisees must understand the distinction between general confidential information and trade secrets, as the obligations for each differ significantly in duration.