Does the Even Hotels license offering include a Coca-Cola Participation Agreement?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
| Exhibit G | Ancillary Agreements |
|---|---|
| G-1 | IHG Revenue Services and IHG Commercial Services Agreement |
| G-2 | IHG Voice Reservation Service Agreement |
| G-3 | Coca-Cola Participation Agreement |
Source: Item 22 — CONTRACTS (FDD pages 98–99)
What This Means (2025 FDD)
According to Even Hotels's 2025 Franchise Disclosure Document, the license offering includes a Coca-Cola Participation Agreement. Specifically, Exhibit G-3 lists the Coca-Cola Participation Agreement as one of the ancillary agreements included in the franchise agreement.
This means that as part of the Even Hotels franchise agreement, franchisees will be required to adhere to the terms outlined in the Coca-Cola Participation Agreement. This likely involves offering Coca-Cola products at the hotel and potentially participating in Coca-Cola marketing programs.
For a prospective franchisee, this agreement ensures that they have access to a globally recognized beverage brand, which can be a significant draw for guests. However, it also means they must comply with Coca-Cola's standards and potentially purchase products exclusively from Coca-Cola, which could impact their beverage costs and offerings.