What kind of consultation and advice does Holiday make available to Even Hotels franchisees regarding operational, facility, and marketing problems?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
- (f) make available to you consultation and advice pertaining to problems you encounter in operations, facilities and marketing.
Note 6: Holiday's employees will provide on-site consulting and/or training visit(s) to your Hotel each year. During the visit(s), Holiday's employee will engage in the Focus consulting process. Topics will include, for example: the Reservations and channel Systems, Revenue Management, Service Management, Marketing Programs/Promotions, IHG Concerto™ system and other operational and customer service areas. The General Manager, department heads and designated staff will develop Market Analysis, Revenue Planning, Sales Planning, Service Planning strategies and action plans during the on-site visit; you will receive these for review and follow-up with the General Manager after each on-site visit. Your Hotel must participate in the on-site consulting, with mandatory attendance and participation by the General Manager, designated department heads and designated staff and suggested attendance by representative of Licensee and/or owner. You must provide food, lodging, meeting room, and equipment expenses for Holiday's employees.
Through the IHG Merlin site, Holiday's parent, SCH, will provide documents, information and other materials including the Standards documentation; sales and marketing tools; information about operations; quality and brand initiatives; news and announcements that are pertinent to your brand, IHG and the hospitality industry; training tools and resources, and technology support information to you through a web portal that you will access on IHG Merlin (http://www.ihgmerlin.com/). Through this web portal, you will be able to access the forms and information that will assist you with opening and operating your Hotel. Your team will be able to access IHG Merlin regularly to use the sales tools and information resources that support your Hotel. You will be able to view and copy materials relating to the brand, the Brand System and other industry information. You must agree to keep all materials you receive from this program confidential.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 70–82)
What This Means (2025 FDD)
According to the 2025 Even Hotels Franchise Disclosure Document, Holiday will make available consultation and advice pertaining to problems franchisees encounter in operations, facilities, and marketing.
Holiday's employees will also provide on-site consulting and/or training visits to the franchisee's hotel each year. During these visits, the employee will engage in a Focus consulting process. Topics include the Reservations and channel Systems, Revenue Management, Service Management, Marketing Programs/Promotions, IHG Concerto™ system and other operational and customer service areas. The General Manager, department heads and designated staff will develop Market Analysis, Revenue Planning, Sales Planning, Service Planning strategies and action plans during the on-site visit. The franchisee will receive these for review and follow-up with the General Manager after each on-site visit. The hotel must participate in the on-site consulting, with mandatory attendance and participation by the General Manager, designated department heads and designated staff and suggested attendance by representative of Licensee and/or owner. The franchisee must provide food, lodging, meeting room, and equipment expenses for Holiday's employees.
Through the IHG Merlin site, Holiday's parent, SCH, will provide documents, information and other materials including the Standards documentation; sales and marketing tools; information about operations; quality and brand initiatives; news and announcements that are pertinent to your brand, IHG and the hospitality industry; training tools and resources, and technology support information to you through a web portal that you will access on IHG Merlin. Through this web portal, the franchisee will be able to access the forms and information that will assist with opening and operating the Hotel. The franchisee's team will be able to access IHG Merlin regularly to use the sales tools and information resources that support the Hotel. The franchisee will be able to view and copy materials relating to the brand, the Brand System and other industry information. The franchisee must agree to keep all materials received from this program confidential.