What information is an Even Hotels franchisee required to report, and why?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
Licensee will, in a manner and form satisfactory to IHG and utilizing accounting and reporting standards as reasonably required by IHG, prepare on a current basis (and preserve for no less than four years or IHG's record retention requirements, whichever is longer), complete and accurate records concerning Gross Rooms Revenue and all financial, operating, marketing and other aspects of the Hotel. Licensee will maintain an accounting system which fully and accurately reflects all financial aspects of the Hotel and its business. Such records shall include but not be limited to books of account, tax returns, governmental
- (12) participate in IHG's quality evaluation system, as such system may be modified by IHG from time to time (the "Quality System").
The Quality System may include, but shall not be limited to, online questionnaires for the Hotel to complete and/or inspections of the Hotel by IHG's representatives;
(13) permit inspection of the Hotel by IHG's representatives at any time and give them free lodging for such time as may be reasonably required to complete their inspections; and take all such steps as are necessary to incorporate into the Hotel operations any corrections and modifications IHG requires to maintain the Standards, as quickly as is reasonably possible;
(18) strictly comply with IHG's requirements concerning confidentiality of information; and, in particular, Licensee shall not disclose, without IHG's written permission, (i) information pertaining to IHG's marketing, reservations, quality assurance, guest loyalty and satisfaction, technology or other systems or programs that has not been intentionally disclosed to the public by IHG, (ii) any of the Standards, or (iii) any of the commercial terms or provisions of this License.
Licensee understands that IHG and its Affiliates will have access to certain reports and information relating to the Hotel and generated through the use of the Curated Solutions, including information relating to revenues, room occupancy, and availability, as well as Personal Data. Licensee and the Hotel shall, and Licensee shall cause its Agents to, comply with:
- 7.1.1 all applicable laws, including the Data Privacy Laws and contractual obligations, and any requirements of the credit card processing industry, including PCI DSS and any successor standard,
Operating Data and Guest Data. "Operating Data" includes all information concerning Gross Rooms Revenue and Gross Revenue, other revenues generated at the Hotel, occupancy rates, reservation data and other information required by IHG that may be useful (in IHG's sole business judgment) in connection with marketing, reservations, guest loyalty and satisfaction and other functions, purposes or requirements of IHG and its Affiliates. Operating Data and Guest Data may be used by IHG for its reasonable purposes, including without limitation for company and industry reporting purposes. Licensee agrees that any Operating Data and any Guest Data provided by it pursuant to this License, as well as any other reports, data, information or material provided to IHG pursuant to or in connection with this License, shall be true and correct and not misleading and shall comply with all Standards, policies and requirements of IHG with respect to privacy and security of Operating Data and Guest Data of the Hotel.
Source: Item 23 — RECEIPTS (FDD pages 99–438)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, franchisees must maintain and report various types of data to IHG, the franchisor, for quality assurance, brand consistency, and data privacy compliance. Franchisees must prepare and preserve complete and accurate records concerning Gross Rooms Revenue, all financial, operating, and marketing aspects of the hotel, utilizing accounting and reporting standards as reasonably required by IHG. These records must be maintained for no less than four years or IHG's record retention requirements, whichever is longer. The franchisee must maintain an accounting system that accurately reflects all financial aspects of the hotel's business, including books of account, tax returns, and governmental records.
Even Hotels franchisees must also participate in IHG's Quality System, which may include online questionnaires and inspections by IHG representatives. Franchisees are required to permit these inspections at any time and provide free lodging to IHG representatives during their inspections. Franchisees must also take steps to incorporate any corrections and modifications IHG requires to maintain brand standards. Additionally, franchisees must comply with IHG's requirements concerning the confidentiality of information, particularly regarding marketing, reservations, quality assurance, guest loyalty, technology, and the commercial terms of the license.
Furthermore, Even Hotels franchisees must adhere to specific security practices and privacy laws. They must comply with all applicable Data Privacy Laws, contractual obligations, and requirements of the credit card processing industry, including PCI DSS. Franchisees are responsible for ensuring adequate security and backup procedures to avoid unauthorized access to or loss of data. They must also comply with IHG's policies and requests concerning access to any Curated Solution, network connectivity, and transmission of data and reports to IHG and its Affiliates. Franchisees must report Operating Data, including Gross Rooms Revenue, Gross Revenue, occupancy rates, and reservation data, as well as Guest Data, which IHG may use for marketing, reservations, guest loyalty, and company and industry reporting purposes. Franchisees must ensure that all data provided is true, correct, and compliant with IHG's privacy and security standards.