Does IHG have the right to change the Brand System for Even Hotels, and if so, how?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
ty program (currently named IHG® One Rewards);
- (11) a recognized presence on the internet;
- (12) an e-commerce team and presence for the given IHG brand and other IHG brands on the internet;
- (13) a global sales team;
- (14) global market coverage; and
- (15) programs for inspecting the Hotel, measuring and assessing service and consumer opinion.
The Standards and all changes to the Standards may be presented in any format, including but not limited to print, electronic or other media. IHG has the right to periodically change the Brand System by adding, modifying, altering and/or deleting elements of the Brand System.
Source: Item 23 — RECEIPTS (FDD pages 99–438)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, IHG has the right to periodically change the Brand System by adding, modifying, altering, and/or deleting elements of it. The Brand System includes items designed to identify Even Hotels to the public, elements that identify or reflect the quality standards and business practices, and items specified in the license or designated by IHG. These standards and changes to them may be presented in any format, including print, electronic, or other media.
This means that as an Even Hotels franchisee, you must stay updated on any changes IHG makes to the brand's standards, specifications, and policies. These changes can affect various aspects of the hotel, including construction, furnishings, operation, appearance, and service. IHG may communicate these changes through various channels, so it's crucial to remain informed through all available media.
It is important to note that IHG's right to change the Brand System is unrestricted. While this allows IHG to adapt the brand to market changes and maintain quality standards, it also means that franchisees must be prepared to adapt to these changes, potentially incurring additional costs to comply with new requirements. Franchisees should maintain open communication with IHG to understand the implications of any changes and plan accordingly.