To whom are the Even Hotels IHG Ignite Digital Marketing Fees payable?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
| TYPE OF FEE | AMOUNT | DUE DATE | REMARKS |
|---|---|---|---|
| IHG Ignite Digital Marketing Fees | 2.25% commission on all consumed direct digital revenue booked. | Monthly (Payable to SCH or intermediary) | Note 5 |
Source: Item 6 — OTHER FEES (FDD pages 30–52)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, the IHG Ignite Digital Marketing Fees, which amount to 2.25% commission on all consumed direct digital revenue booked, are payable to SCH (presumably Six Continents Hotels, Inc.) or an intermediary. This fee is paid monthly.
The IHG Ignite program is designed as a performance-based, self-funded internet marketing initiative aimed at boosting revenue for Even Hotels locations. It functions by marketing the Brand System through SCH's direct digital channels, including branded websites and the SCH Mobile App. Customers can click on advertising placed by SCH and be directed to SCH's internet reservation page or the mobile app to make bookings.
It's important to note that hotels have the option to opt-out of the IHG Ignite program, but if they do, they will not be included in any of IHG Ignite's marketing programs. A portion of the commissions paid by hotels is used by SCH to meet financial obligations to associated media companies and publishers that provided the advertising placements to SCH. The specific commission payment levels for each media company and publisher vary based on factors such as size, strategic value, and actual or potential revenue contribution.