When are the Even Hotels IHG Ignite Digital Marketing Fees due?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
| TYPE OF FEE | AMOUNT | DUE DATE | REMARKS |
|---|---|---|---|
| IHG Ignite Digital Marketing Fees | 2.25% commission on all consumed direct digital revenue booked. | Monthly (Payable to SCH or intermediary) | Note 5 |
Source: Item 6 — OTHER FEES (FDD pages 30–52)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, the IHG Ignite Digital Marketing Fees, which are equal to 2.25% commission on all consumed direct digital revenue booked, are due monthly. These fees are payable to SCH (Six Continents Hotels, Inc.) or an intermediary.
The IHG Ignite program is designed as a performance-based, self-funded internet marketing initiative aimed at boosting revenue for Even Hotels franchisees. It operates by marketing the Brand System through SCH's direct digital channels, including branded websites and the SCH Mobile App. When internet users click on advertising placed by SCH and subsequently make reservations through SCH's internet reservations page or the mobile app, participating hotels incur the commission.
It's important to note that a portion of the commissions collected from Even Hotels franchisees is used by SCH to fulfill financial obligations to associated media companies and publishers responsible for the advertising placements. The specific commission payment levels for each media company and publisher can vary based on factors such as size, strategic value, and actual or potential revenue contribution.