If Holiday determines to do so, what improvements and developments in the Brand System might they communicate to Even Hotels franchisees?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
nclude the revenues SCH and its affiliates earn from licensing their intellectual property rights to co-branded credit card issuers, from granting access to the Loyalty Program to co-brand credit card issuers, or to certain amounts earned from credit card member acquisition fees and the sale of Loyalty Program points to third parties;
- (e) if Holiday determines to do so, communicate to you improvements and developments in the Brand System, including developments in reservation services, marketing operations, and administrative technical and support functions, facilities and programs. Holiday may enter into arrangements with any other entity for developments to the Brand System and may use any of these facilities, programs, services or personnel in connection with the Brand System or in connection with any business activities of its parents, subsidiaries, divisions or affiliates;
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 70–82)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, Holiday, if it chooses, may communicate improvements and developments in the Brand System to franchisees. These communications can include developments in reservation services, marketing operations, and administrative technical and support functions, facilities, and programs. Holiday may also collaborate with other entities for Brand System developments and utilize their facilities, programs, services, or personnel in connection with the Brand System or any business activities of its parents, subsidiaries, divisions, or affiliates.
IHG's online system and messaging tool, currently known as Hotel Bulletin, is the primary means of sending information from Holiday and IHG to licensees. Secondary means of communication may include correspondence through expedited or standard mail delivery, multimedia platforms such as Video, CD and DVD, fax service, regional meetings and conferences, and personal meetings.
For a prospective Even Hotels franchisee, this means that Holiday has the discretion to introduce changes and advancements to various aspects of the franchise system. These could range from improvements in how reservations are handled to new marketing strategies or enhanced administrative support. Franchisees should stay informed through IHG's online system and other communication channels to remain up-to-date on any such developments. Understanding these potential changes is crucial for adapting business operations and maintaining brand standards.