How does Holiday communicate changes to the Standards for Even Hotels?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
Holiday can make changes to the Standards. These changes will become binding on you as if originally set forth in the Standards. Holiday will provide you with explanation of any change, in writing, at least 30 days before it goes into effect.
IHG Merlin System:
SCH has designed a communication service, (http://ihgmerlin.com) known as "IHG Merlin", and its messaging tool, currently known as "Hotel Bulletin", which are the primary means of sending information from Holiday and SCH to licensees and in some cases, this may be the only manner in which Holiday and SCH communicate with Hotels and licensees. IHG Merlin and Hotel Bulletin will require you to access the Internet via third-party computer network communications service ("Internet Service Provider" or "ISP").
Source: Item 8 — Restrictions on Sources of Products and Services (FDD pages 59–68)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, Holiday, the parent company, communicates changes to the brand standards in writing, providing franchisees with an explanation of any change at least 30 days before it takes effect. These changes become binding as if they were originally included in the standards.
This written notification ensures that Even Hotels franchisees have advance notice of any modifications to the standards, allowing them time to prepare and adjust their operations accordingly. The 30-day notice period is a specific timeframe that franchisees can rely on.
In addition to written notifications, Even Hotels utilizes the IHG Merlin system and its messaging tool, Hotel Bulletin, as primary communication channels. These digital platforms are used to send information from Holiday and SCH (presumably another related entity) to franchisees. In some instances, these electronic methods may be the sole means of communication, highlighting the importance of franchisees regularly accessing and monitoring these systems for updates and announcements.