Does the Even Hotels franchise agreement specify any prohibited uses of copyrighted materials?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
The License restricts your use of the Marks, and you must use the Marks and all forms of identification that are seen by members of the consuming public or used to identify the hotel to actual or prospective consumers only in compliance with Holiday's requirements. The restrictions and requirements that limit your use of the Marks and identifications apply to all formats (including print, electronic and other media) and include domain names, Uniform Resource Locator ("URL"), and other identifications or elements used in electronic commerce. You may not register any of the Marks as part of any internet domain name or URL, and/or display or use any of the Marks or other intellectual property rights related to the Brand System in connection with any web site (see Item 11).
Source: Item 14 — PATENTS, COPYRIGHTS AND PROPRIETARY INFORMATION (FDD page 85)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, the license agreement restricts the use of its marks, requiring franchisees to comply with Holiday's requirements in all formats, including print, electronic, and other media. This encompasses domain names, URLs, and any elements used in electronic commerce.
Specifically, franchisees are prohibited from registering any of Even Hotels' marks as part of an internet domain name or URL. They also cannot display or use any of the marks or other intellectual property rights related to the Brand System on any website without authorization.
This means that an Even Hotels franchisee must adhere strictly to the franchisor's guidelines when using trademarks, copyrighted material, and other intellectual property. This includes all online and offline marketing and branding efforts. Failure to comply with these restrictions could result in a breach of the franchise agreement.