Does the Even Hotels franchise agreement permit the disclosure of confidential information to Card Organizations, and if so, for what purposes?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
In addition, we may disclose your Confidential Information: (x) as permitted under Section 2.6, Section 10.6, or elsewhere in the Agreement; (y) in connection with any customer service and support, whether provided by us or Third Parties, related to your Merchant Account; and (z) to any Card Organizations, which may use and share such information in any lawful manner and for any lawful purpose.
Source: Item 23 — RECEIPTS (FDD pages 99–438)
What This Means (2025 FDD)
According to the 2025 Even Hotels Franchise Disclosure Document, Holiday Hospitality Franchising, LLC may disclose a franchisee's Confidential Information to Card Organizations. The Card Organizations are permitted to use and share such information in any lawful manner and for any lawful purpose.
This clause in the Even Hotels franchise agreement means that the franchisee's confidential business data could be shared with and used by credit card companies or other payment processors for various purposes. While the agreement stipulates that the use must be lawful, the breadth of this allowance could include data analysis, marketing, or other activities that the franchisee might not directly benefit from or be aware of.
Prospective Even Hotels franchisees should consider the implications of this broad disclosure permission. It would be prudent to seek clarification from Holiday Hospitality Franchising, LLC regarding the specific types of information that may be shared, the safeguards in place to protect sensitive data, and the potential benefits or risks associated with this practice. Understanding these details can help a franchisee make an informed decision about entering into the franchise agreement.