Is the financial information of the Loyalty Program for Even Hotels generally available for distribution?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
The Loyalty Program and your required contributions to the Loyalty Program are described in Item 6. Holiday's Senior Vice President, Global Loyalty and Partnerships administers the Loyalty Program. The financial information of the Loyalty Program is included within an audited Statement of Revenues and
Expenses that is made available for review to the appropriate IHG Owners Association's brand marketing committee under a confidentiality agreement, and is not generally available for distribution. In the most recently concluded twelve-month period ended December 31, 2024, the Loyalty Program contributions were used as follows: 78% on award costs, 17% on member communication/promotions, 3% on administrative expenses, and 2% on services from corporate allocations such as Information Technology Data Warehouse, and the Service Center.
The audited Statement of Revenues and Expenses will be prepared each year; however, it is not generally available for review by licensees, and Holiday does not provide periodic accounting reports.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 70–82)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, the financial details of the Loyalty Program are not generally available for distribution to franchisees. The Loyalty Program's financial information is part of an audited Statement of Revenues and Expenses. This statement is accessible for review by the appropriate IHG Owners Association's brand marketing committee, but this access is governed by a confidentiality agreement.
For the twelve-month period ending December 31, 2024, the Loyalty Program's contributions were allocated as follows: 78% was used for award costs, 17% for member communication and promotions, 3% for administrative expenses, and 2% for services from corporate allocations such as Information Technology Data Warehouse and the Service Center.
While an audited Statement of Revenues and Expenses is prepared annually, Even Hotels franchisees do not have general access to review it, and the franchisor does not provide periodic accounting reports to franchisees. This means franchisees will not receive regular updates on the financial performance or specific details of the Loyalty Program's operations, which is administered by Holiday's Senior Vice President, Global Loyalty and Partnerships.