What factors determine the R&B Concept Development Fee for an Even Hotels franchise?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
ach re-evaluation and re-inspection.
EVEN Hotels R&B Concept Development:
Developing a unique Restaurant and Bar (R&B) concept is your responsibility and your concept must be approved by Holiday. If you will be managing a full-service restaurant independently (i.e., you do not engage a third-party R&B manager to operate your hotel's restaurant), you must pay an R&B Concept Development Fee (which may be up to $300,000 and which varies depending on your individual needs and management company capabilities). This fee would typically include the following: overall concept development including a concept description, target demographics, description of look/feel/ambience, cuisine program/spectrum, beverage program/spectrum, tabletop design and selection. Additionally,
this fee may include food and beverage menu ideation, food and cocktail re
Source: Item 5 — INITIAL FEES (FDD pages 27–30)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, the R&B Concept Development Fee is influenced by the individual needs and management company capabilities of the franchisee. This fee, which can be up to $300,000, is required if the franchisee independently manages a full-service restaurant, meaning they do not use a third-party R&B manager.
The fee covers overall concept development, including a concept description, target demographics, the look and feel of the restaurant, the cuisine and beverage programs, and tabletop design. It may also include food and beverage menu ideation, recipe development, operational tools, and opening and training support.
Prospective Even Hotels franchisees should carefully assess their restaurant management capabilities and needs to understand the potential cost of this fee. If a franchisee chooses to manage the restaurant independently, they should be prepared to invest up to $300,000 for the concept development and related services. Franchisees should discuss with Even Hotels what specific services they will need and how that will affect the total cost of the R&B Concept Development Fee.