What elements are included in the Brand System for Even Hotels, as designated by IHG?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
specified in this License or as designated from time to time by IHG. The Brand System at present includes, but is not limited to:
- (1) the principal trade and/or service mark "EVEN® Hotels", the service marks "IHG One Rewards" and "IHG Concerto™" and the other Marks (as defined in paragraph 6.B. (below) and intellectual property rights made available to licensees of the Brand System by reason of a license;
- (2) standards, specifications and policies for construction, furnishings, operation, appearance and service of the Hotel, standards and specifications for interior and exterior design and décor, and other requirements as stated or referred to in this License and from time to time in IHG's brand standards for Brand System hotels (the "Standards") or in other communications to Licensee;
- (3) registered and unregistered intellectual property, including without limitation copyrights, trademarks, service marks, logos, designs, know-how, confidential or proprietary information standards, specifications and policies for construction, furnishing, operation, appearance and service of hotels operating as Brand System hotels, and similar property rights;
- (4) all rights to the domain names and other identifications or elements used in electronic commerce as may be designated from time to time by IHG in accordance with IHG's specifications to be part of the Brand System;
- (5) access through IHG to the technology systems, loyalty programs, sales and catering system and other related systems operated in accordance with specifications established by IHG;
- (6) access through IHG to multiple call centres and central reservations offices around the world handling reservations;
- (7) access through IHG to brand marketing services and distribution marketing services including global advertising and publicity and other marketing programs and materials;
- (8) training programs and materials;
- (9) a worldwide hotel distribution of Brand System hotels;
- (10) a guest loyalty program (currently named IHG® One Rewards);
- (11) a recognized presence on the internet;
- (12) an e-commerce team and presence for the given IHG brand and other IHG brands on the internet;
- (13) a global sales team;
- (14) global market coverage; and
- (15) programs for inspecting the Hotel, measuring and assessing service and consumer opinion.
Source: Item 23 — RECEIPTS (FDD pages 99–438)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, the Brand System encompasses various elements designed to identify and maintain the quality standards associated with Even Hotels. IHG designates these elements, which include the "EVEN® Hotels" trademark, the service marks "IHG One Rewards" and "IHG Concerto™", and other intellectual property rights licensed to franchisees. The Brand System also includes standards, specifications, and policies related to the construction, furnishing, operation, appearance, and service of the hotel, as outlined in the license and IHG's brand standards.
Registered and unregistered intellectual property, such as copyrights, trademarks, logos, designs, know-how, and confidential information, are part of the Brand System. It also covers domain names and other elements used in electronic commerce, as designated by IHG. Franchisees gain access to IHG's technology systems, loyalty programs, sales and catering systems, call centers, central reservation offices, brand marketing, and distribution marketing services.
Training programs and materials, a worldwide hotel distribution network, a guest loyalty program (IHG® One Rewards), a recognized internet presence, an e-commerce team, a global sales team, global market coverage, and programs for inspecting the hotel and assessing service and consumer opinion are also included. IHG can modify the Brand System by adding, altering, or deleting elements, and franchisees must adopt these changes. Franchisees are also required to participate in marketing, reservation, advertising, training, and operating programs designated by IHG, as well as guest complaint and quality assurance programs. They must also use all technology services required by IHG and comply with IHG's guest satisfaction requirements and quality evaluation system.