According to Even Hotels' 2025 Franchise Disclosure Document, franchisees are responsible for developing a unique Restaurant and Bar (R&B) concept, which must be approved by Holiday. If a franchisee manages a full-service restaurant independently, meaning without a third-party R&B manager, they must pay an R&B Concept Development Fee. This fee can be up to $300,000, varying based on the franchisee's individual needs and the capabilities of their management company.

The R&B Concept Development Fee typically covers overall concept development, including a concept description, target demographics, a description of the look, feel, and ambience, the cuisine program and spectrum, the beverage program and spectrum, and tabletop design and selection. Additionally, the fee may include food and beverage menu ideation, food and cocktail recipe development, operations tools, and opening and training support as needed.

This fee is not required if the franchisee engages a third-party R&B manager to operate the hotel's restaurant. This provides franchisees with the option to either develop their own R&B concept and pay the associated fee or outsource the restaurant management to avoid the fee and development responsibilities. Prospective franchisees should carefully consider their management capabilities and resources when deciding whether to manage the restaurant independently or hire a third-party manager.