What is the definition of 'Competitive Beverages' in the Even Hotels agreement?

According to Even Hotels' 2025 Franchise Disclosure Document, a Competitive Beverage is defined as any beverage that is not a Company Beverage, or any beverage marketed under beverage trademarks that are not Company or Bottler trademarks. This definition applies regardless of the beverage's labeling or marketing. The Company refers to The Coca-Cola Company.

This definition is important for Even Hotels franchisees because it dictates which beverages they are allowed to sell at their locations. Franchisees must ensure that they primarily offer Company Beverages and Bottler trademarks, and limit the availability of Competitive Beverages. Failure to comply with these restrictions could result in a breach of the franchise agreement.

However, the agreement does allow for some exceptions. For example, Competitive Beverages may be served at individual events or functions at any Hotel if the party booking the event or function requires it as a condition of booking. Additionally, Hotels may serve certain Competitive Beverages in Bottle/Can form as Permitted Exceptions, such as Pellegrino bottled water, Fred brand bottled water at Kimpton hotels only, and bottled water sold in a glass bottle, provided it is not a Product of PepsiCo. These exceptions provide some flexibility for franchisees to cater to specific customer demands while still adhering to the overall beverage requirements of the franchise agreement.