What is the deadline for Even Hotels franchisees to complete the brand-specified hotel photographs after opening or significant renovations?

According to Even Hotels's 2025 Franchise Disclosure Document, franchisees must complete brand-specified hotel photographs within 45 days of opening as an Even Hotel. This requirement also applies after significant hotel renovations, with the same 45-day deadline.

This requirement ensures that Even Hotels maintains a consistent and high-quality brand image across all locations. These photographs are used in the brand's and SCH's sales and marketing materials, so timely completion is crucial for promoting the hotel effectively. The franchisee is responsible for contracting with a brand-identified and approved hotel photography supplier to produce a minimum of fifteen brand-specified hotel photographs.

Depending on room types, if rooms are sold with an attribute, and for new room inventory types, additional photos may be required. This implies that the initial estimate of fifteen photographs is a minimum, and the actual number could be higher based on the hotel's specific characteristics and offerings. Franchisees should factor in the cost and logistics of securing a qualified photographer and coordinating the photo shoot to meet the 45-day deadline, both after the initial opening and after any significant renovations to the hotel. Failing to meet this deadline could potentially impact the hotel's marketing efforts and brand representation.