For Even Hotels, what is the brand standard identification number related to the Coca-Cola Participation Agreement?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
| Term. | |
|---|---|
| Nature and purpose of processing | Those processing activities which are necessary to enable HotelKey to install, configure, operate, and provide the PMS Solut |
Source: Item 23 — RECEIPTS (FDD pages 99–438)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, all applicable Even Hotels are required to sign a new Coca-Cola Participation Agreement to receive negotiated pricing and remain compliant with the existing brand standard. The brand standard identification number is 55838. This agreement is part of IHG's renegotiated Master Services Agreement with Coca-Cola, which aims to provide a best-in-class beverage program for guests and owners.
This requirement means that as an Even Hotels franchisee, you must adhere to this standard to maintain brand compliance and benefit from the negotiated pricing on Coca-Cola products. Failing to sign the agreement could result in not receiving the lower product costs and potentially violating the brand's operational standards. The agreement also secures access to equipment and unlimited service calls free of charge, adding further value for franchisees who comply.
If a hotel has recently opened and might have signed a previous agreement, signing the December 2020 agreement is still required. Franchisees with questions are directed to IHG Merlin or can email CokeContracts@ihg.com for further assistance. This ensures that all Even Hotels properties are aligned with the current Coca-Cola beverage program, optimizing costs and service benefits.