Besides TCCC Juice, what other brand of milk is Even Hotels permitted to serve?

According to Even Hotels' 2025 Franchise Disclosure Document, in addition to TCCC Juice, the hotels may serve Company's Fairlife brand milk. Purchases of Fairlife milk will also earn funding as outlined in the agreement. This means that Even Hotels franchisees have the option to offer Fairlife milk to their guests, and doing so can provide financial benefits to the franchisee through the funding program.

The agreement specifies that hotels will serve a core brand set of TCCC Juice products, with limited exceptions for freshly-squeezed juice, juice provided by Royal Cup at Holiday Inn Express locations, and competitive juice beverages mutually agreed upon by the company and Six Continents Hotels, Inc. However, the option to serve Fairlife milk provides some flexibility in beverage offerings.

This arrangement allows Even Hotels to maintain a consistent brand image by primarily offering Coca-Cola products while also providing franchisees with the opportunity to cater to customer preferences and potentially increase revenue through the Fairlife milk program. Franchisees should carefully consider the terms of the funding program and the demand for Fairlife milk in their specific market to determine whether to offer this option.