Besides the name and mark "EVEN", what else do the "Marks" for Even Hotels consist of?

According to Even Hotels' 2025 Franchise Disclosure Document, the "Marks" consist of the name and mark "EVEN" along with other service marks, trademarks, trade names, slogans, commercial symbols, logos, trade dress, copyrighted material, and intellectual property associated with the Brand System. This includes any marks that Holiday may designate in the future, as well as those not designated as withdrawn from use.

For a prospective Even Hotels franchisee, this means that the branding extends beyond just the name "EVEN" and encompasses a wide range of visual and verbal elements that represent the brand. The franchisee is required to use these marks only in compliance with Holiday's requirements, ensuring consistency across all Even Hotels locations. This includes restrictions on how the marks can be used in various formats, including print, electronic media, domain names, and URLs.

The FDD also lists specific registered trademarks, including "EVEN" (with various registration numbers and dates), "EVEN (and design)", "IF YOU'RE FEELING WELL YOU'RE LOOKING GOOD PLEASE COME ON IN (and design)", "CORK & KALE", "EVEN (2022 logo/BW)", "EVEN (2022 logo/color)", "EVEN KITCHEN & BAR", "IHG", "IHG HOTELS & RESORTS", and "IHG ONE REWARDS". Additionally, there are pending trademark applications for "EVEN BY IHG" and various IHG Hotels & Resorts logos.

The franchisee must notify Holiday immediately of any infringement or challenges to the use of the marks and cooperate fully with Holiday in protecting the Brand System. However, Holiday is not obligated to take action against infringers or indemnify the franchisee in proceedings involving the marks. The naming of the Hotel is Holiday's sole decision, and the name can only be changed at Holiday's discretion.