According to Even Hotels' 2025 Franchise Disclosure Document, "Average IHG One Rewards Contribution ADR" signifies the average daily room rate specifically attributed to reservations made by members of the IHG One Rewards program. These are guests who not only occupy and pay for the rooms but also earn IHG One Rewards points for their stays. This metric provides insight into the revenue generated from loyalty program members and the average price they are willing to pay per room. For a prospective franchisee, this indicates the potential revenue stream driven by the IHG One Rewards program.

The FDD indicates that for the Mature Hotels analyzed, 6 hotels (or 37.5%) had an Average IHG One Rewards Contribution ADR exceeding $174.52. The range for this metric was quite broad, from a high of $277.73 to a low of $104.72, with a median of $148.26. This wide range suggests that the success of leveraging the IHG One Rewards program can vary significantly from location to location. Factors influencing this could include the hotel's location, the local market's demographics, and the effectiveness of the hotel's marketing strategies aimed at loyalty program members.

It's important for potential Even Hotels franchisees to understand that these figures represent historical performance and may not be indicative of future results. The FDD explicitly cautions against relying on this data to project future performance, as various factors can influence a new hotel's financial outcomes. These factors include competition, local economic conditions, and the franchisee's management capabilities. Therefore, while the Average IHG One Rewards Contribution ADR provides a benchmark, franchisees should conduct their own market research and consider their specific circumstances when estimating potential revenue from the loyalty program.