Who must approve the Restaurant and Bar (R&B) concept for an Even Hotels franchise?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
ach re-evaluation and re-inspection.
EVEN Hotels R&B Concept Development:
Developing a unique Restaurant and Bar (R&B) concept is your responsibility and your concept must be approved by Holiday. If you will be managing a full-service restaurant independently (i.e., you do not engage a third-party R&B manager to operate your hotel's restaurant), you must pay an R&B Concept Development Fee (which may be up to $300,000 and which varies depending on your individual needs and management company capabilities). This fee would typically include the following: overall concept development including a concept description, target demographics, description of look/feel/ambience, cuisine program/spectrum, beverage program/spectrum, tabletop design and selection. Additionally,
this fee may include food and beverage menu ideation, food and cocktail recipe development, operations tools and opening and training support as needed.
EVEN Hotels R&B Brand Identity Services & Market Research Study:
All EVEN Hotels must use the R&B Brand Identity Services and receive a Market Research Study. Brand Identity Services typically include naming, logo development and creation of collateral (including menus, coaster, business cards, ephemera development), which is to be professionally created. Additionally, this may include tabletop suggestions and specifications; uniform suggestions and specifications; and, OS&E suggestions and specifications. A Market Research Study is required to determine the best fit and initial direction for your hotel's restaurant based on, though not limited to, locat
Source: Item 5 — INITIAL FEES (FDD pages 27–30)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, Holiday must approve the Restaurant and Bar (R&B) concept for an Even Hotels franchise. The FDD states that developing a unique R&B concept is the franchisee's responsibility, but it explicitly requires Holiday's approval.
If a franchisee manages a full-service restaurant independently, meaning without a third-party R&B manager, they must pay an R&B Concept Development Fee, which can be up to $300,000. This fee covers overall concept development, including a concept description, target demographics, look and feel, cuisine and beverage programs, and tabletop design. It may also include menu ideation, recipe development, operational tools, and opening and training support.
All Even Hotels must use the R&B Brand Identity Services and receive a Market Research Study, with costs ranging from $15,000 to $75,000. Brand Identity Services include naming, logo development, and creation of collateral like menus and business cards. The Market Research Study helps determine the best fit for the hotel's restaurant based on factors like location, size, and local competition. This ensures that the R&B concept aligns with the Even Hotels brand standards and meets local market demands.