factual
When is the Even Hotels Application Fee due?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
| TYPE OF FEE | AMOUNT | DUE DATE | REMARKS |
|---|---|---|---|
| Royalty | |||
| Royalty | 5% of Gross Rooms Revenue (“GRR”). | Monthly, on the 15th of the following month (Payable to Holiday) | Note 1 |
| Casualty Royalty | 2% of GRR based on average GRR for preceding 12 months | Monthly, on the 15th of the following month (payable to Holiday) | Note 1 |
| Sales and Marketing | |||
| Services Contribution | 3.5% of GRR (combined marketing, reservations & training fee). | Same as Royalty | Note 2 |
| Initial Marketing Contribution to Loyalty Program | $10.00 per approved guest room. | At same time as 1st Royalty Payment (one- time charge) (Payable to SCH) | Note 3 |
| Loyalty Program Contribution | 4.55% of Qualifying Full Folio Revenue from Loyalty Program members. 1.365% of GRR on Qualifying Room and Meeting Revenue from Loyalty Program members. | Same date as Royalty (Payable to SCH) | Note 3 |
| Local Marketing Programs | Varies depending on actual cost | Varies (Payable to Holiday or 3rd party engaged by Licensee) | Note 4 |
| Promotions Required & Optional Advertising Materials | On request (payable to Holiday) | Note 4 | |
| Third Party Distribution Connection Fees | |||
| Travel Agent Commissions (IHG Commission Services) | 10% (minimum) commission on GRR (or other commission that Holiday designates). | Monthly (Payable to SCH) | Note 5 |
| IHG Ignite Digital Marketing Fees | 2.25% commission on all consumed direct digital revenue booked. | Monthly (Payable to SCH or intermediary) | Note 5 |
| TMC (formerly known as BTA) Revenue Program | Hotels pay an override fee of 2.25% on qualifying consumed room nights only, with a maximum annual payment of $20,000 USD (or equivalent local currency). | Monthly (Payable to SCH) | Note 5 |
| GDS Fees | $6.40 per reservation | Monthly (Payable to service provider) | Note 5 |
| IHG Business Edge Program Booking Fees | 4% of consumed transient revenue booked through the IHG Business Edge Program. IHG One Rewards Measured Standards are | Monthly (Payable to SCH) | Note 5 |
| measured and enforced by the Loyalty Program to ensure consistency in the delivery of the program | |||
| to its members. Standards are based on calendar quarter thresholds. Hotels are measured at the end | |||
| of each calendar quarter for compliance. If a Hotel fails to meet the threshold for a quarter, it will have | |||
| one quarter to cure. If a Hotel that has 300 rooms or less fails to cure, it will move to assessment and | |||
| will be assessed a fee of $1,000 for each standard failed. If a Hotel fails in consecutive quarters, the | |||
| assessment will escalate to $2,000 for a failed third quarter and $3,000 for a failed fourth quarter. The | |||
| assessment is capped at $3,000 per quarter per standard. If a Hotel that has more than 300 rooms | |||
| fails to cure, it will move to assessment and will be assessed a fee of $1,000 for each standard failed. | |||
| If a Hotel fails in consecutive quarters, the assessment will escalate to $2,500 for a failed third quarter | |||
| Type of Expenditure | Amount | Method of Payment and When Due | |
| Appli |
Source: Item 6 — OTHER FEES (FDD pages 30–52)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, the Application Fee of $75,000 is due when you submit your application to Holiday. This fee is payable directly to Holiday.
This means that a prospective Even Hotels franchisee must submit the full $75,000 along with their franchise application. This upfront payment demonstrates the applicant's serious interest and provides Even Hotels with the capital to begin processing the application, conducting due diligence, and assessing the applicant's suitability.
It's important to note that the FDD also mentions other fees that may be due with extension requests or other specific circumstances. However, the initial Application Fee has a clear and defined due date: upon submission of the franchise application.
Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only.
It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.