What is the application date for the EVEN BY IHG trademark as it relates to Even Hotels?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 13: TRADEMARKS]
| Trademark | Application Number | Application Date |
|---|---|---|
| EVEN BY IHG | TBD | TBD |
Source: Item 13 — TRADEMARKS (FDD pages 83–85)
What This Means (2025 FDD)
According to Even Hotels's 2025 Franchise Disclosure Document, the application date for the EVEN BY IHG trademark is currently listed as "TBD" (to be determined). This means that as of the FDD publication, the application date has not yet been established or disclosed.
For a prospective Even Hotels franchisee, this indicates that the trademark application for EVEN BY IHG is still pending. While the EVEN trademark itself has existing registrations, the addition of "BY IHG" is either a new mark or is undergoing a separate application process. This could be due to strategic reasons related to branding or legal considerations within IHG Hotels & Resorts.
It is important for potential franchisees to understand the status of key trademarks, as these marks are central to the franchise's identity and marketability. Franchisees should inquire with Even Hotels about the expected timeline for the EVEN BY IHG trademark application and registration, as well as any implications for marketing and branding during the period while the application is pending.