Who administers the Loyalty Program for Even Hotels?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
The Loyalty Program and your required contributions to the Loyalty Program are described in Item 6. Holiday's Senior Vice President, Global Loyalty and Partnerships administers the Loyalty Program. The financial information of the Loyalty Program is included within an audited Statement of Revenues and
Expenses that is made available for review to the appropriate IHG Owners Association's brand marketing committee under a confidentiality agreement, and is not generally available for distribution. In the most recently concluded twelve-month period ended December 31, 2024, the Loyalty Program contributions were used as follows: 78% on award costs, 17% on member communication/promotions, 3% on administrative expenses, and 2% on services from corporate allocations such as Information Technology Data Warehouse, and the Service Center.
The audited Statement of Revenues and Expenses will be prepared each year; however, it is not generally available for review by licensees, and Holiday does not provide periodic accounting reports.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 70–82)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, the Loyalty Program is administered by Holiday's Senior Vice President, Global Loyalty and Partnerships. The FDD also states that the financial information related to the Loyalty Program is included in an audited Statement of Revenues and Expenses. This statement is available for review, under a confidentiality agreement, to the appropriate IHG Owners Association's brand marketing committee.
The document specifies how the Loyalty Program contributions were utilized in the most recently concluded twelve-month period ending December 31, 2024. Specifically, 78% of the contributions were allocated to award costs, 17% to member communication/promotions, 3% to administrative expenses, and 2% to services from corporate allocations such as Information Technology Data Warehouse, and the Service Center.
It's important to note that while an audited Statement of Revenues and Expenses is prepared each year, it is not generally available for review by Even Hotels licensees. Furthermore, Holiday does not provide periodic accounting reports to franchisees regarding the Loyalty Program's financials.