According to the Even Hotels FDD, what does the term 'Company' refer to?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
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- "Company" means The Coca-Cola Company, acting by and through its Coca-Cola North America Group.
When the term Company is applied to a product (such as Company Beverage) it means such a product that is marketed under (i) trademarks owned by Company and (ii) trademarks licensed by Company that are designated as a product of Company.
Source: Item 23 — RECEIPTS (FDD pages 99–438)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, the term 'Company' refers to The Coca-Cola Company, acting through its Coca-Cola North America Group. This definition is relevant when the term 'Company' is applied to a product, such as 'Company Beverage.' In that context, it means a product marketed under trademarks owned by The Coca-Cola Company or trademarks licensed by them and designated as a product of The Coca-Cola Company.
This definition is important for Even Hotels franchisees because it clarifies the source and branding of specific beverage products they may be required or permitted to serve. Understanding this distinction helps franchisees ensure they comply with the franchise agreement's requirements regarding beverage offerings.
For example, franchisees need to know which beverages qualify as 'Company Beverages' versus 'Competitive Beverages,' as this distinction affects purchasing decisions and compliance with beverage supply agreements. The FDD also defines related terms like 'Core Company Juice Beverage' and 'Core Company Sparkling Beverage,' further specifying the products governed by this agreement.