What is the project location for Debra Eiseman's Epcon Communities project?
Epcon_Communities Franchise · 2025 FDDAnswer from 2025 FDD Document
For purposes of this Market Area Agreement, the term "Market Area" is intended to define a geographic area that will generate sufficient purchaser support for a development. The area included within the Market Area typically takes into consideration existing natural and man-made boundaries and socioeconomic conditions. The Market Area for this Market Area Agreement shall be as depicted on the map attached hereto as Exhibit "A" and incorporated herein for all purposes. Franchisee agrees to fully implement the Development System only within the Market Area depicted on Exhibit "A" and at the location or address hereinafter specified:
Proposed Name of Project: Projected Number of Units in the Project: Franchisee agrees that Franchisor's review and expressed opinion about Franchisee's proposed location is only Franchisor's opinion respecting how the site meets Franchisor's criteria for locations for Epcon Communities Projects and is based upon Franchisor's limited information about Franchisee's Market Area. It does not constitute a representation, warranty, or an acknowledgment by Franchisor or any employee or agent of Franchisor that an Epcon Communities Project at the proposed location will be successful.
Source: Item 23 — RECEIPTS (FDD pages 86–280)
What This Means (2025 FDD)
The 2025 Epcon Communities Franchise Disclosure Document states that the specific project location is to be specified in the Market Area Agreement, with reference to an exhibit. According to the FDD, the franchisee agrees to implement the Development System only within the Market Area depicted on Exhibit "A" and at the location or address specified in the agreement. The agreement also includes fields for the proposed name of the project and the projected number of units in the project.
Epcon Communities' review of the franchisee's proposed location is only the Franchisor's opinion of how the site meets their criteria and is based on limited information about the franchisee's market area. It is not a guarantee of success. The franchisee is responsible for making the final decision on the location based on their own independent analysis.
Prospective franchisees should carefully review Exhibit A of the Market Area Agreement to understand the defined geographic area and ensure it aligns with their business plan. They should also conduct thorough due diligence on the proposed location, as the franchisor's approval does not guarantee the project's success. It would be prudent to discuss location selection criteria and support with the franchisor during the due diligence process.